George, Jerry, Elaine, and Kramer have a contest to see who can refrain from an unnamed activity the longest. Each posts a bond that they will lose if they are among the first three to indulge. Kramer makes it about 12 minutes. Elaine makes it a day or two.
Concepts: cost-benefit analysis rate of time preference
Source: Seinfeld
Season: 4
Disc: 2
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